Tuesday, April 25, 2006

Charlie Daniels to promote Road Dog Trucking on Sirius

e T r u c k e r : "Charlie Daniels to promote Road Dog Trucking on Sirius
By Lance Orr


Sirius Satellite Radio has named music legend Charlie Daniels to be the voice of Road Dog Trucking, or Sirius Channel 147.

The Daniels song "Road Dogs" (originally about traveling musicians, not truckers) will be the official theme song of the channel, and Daniels will make personal appearances for Sirius throughout the year at various trucking industry events.

Daniels also will appear April 24 as the first guest on the debut Road Dog broadcast of Carl P. Mayfield & the P-Team. Mayfield's program airs weekdays from 4 p.m. to 8 p.m. Eastern.

"Carl P. and me go way back and have made some wonderful memories together," Daniels said. "It's gonna be a hoot to share a microphone with him and talk to our truck-driving buddies across America."

Daniels' career as a professional musician began in the 1950s with the Misty Mountain Boys. As leader of the Charlie Daniels Band, Daniels has sold millions of records and won many awards, including a Grammy for "The Devil Went Down to Georgia."

Mayfield, a Nashville broadcasting legend, has been a fixture on WKDF and WSIX radio for more than 25 years. Mayfield's "P-Team" includes such comic characters as Bubba Skynyrd, a Harley-riding inhabitant of the Freebird Trailer Park; Homeless Jimmy; and Brother Jonah from the Loose Change Country Cathedral. Handling the newscasts on Mayfield's show will be Nashville broadcasting veteran Mike "The Duke" Donegan.

"Having Charlie Daniels as the voice of Road Dog Trucking is the perfect fit," said Jay Clark, Sirius executive vice president of programming.

Road Dog Trucking is a 24-hour channel for professional drivers featuring news, information, entertainment, music, comedy and live call-ins from drivers nationwide.

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